Endorsement Agreement Sample

When it comes to endorsement deals, it’s crucial for both the endorser and the brand to have a clear understanding of the terms and conditions of the agreement. That’s where an endorsement agreement comes in.

An endorsement agreement is a legal document that outlines the terms of the deal between the brand and the endorser. The agreement can cover a range of topics, including the scope of the endorsement, the compensation for the endorsement, and the duration of the agreement.

If you’re a brand looking for an endorsement agreement sample to use as a starting point for your own agreement, there are a few things to keep in mind. First and foremost, you’ll want to make sure that the agreement covers all of the necessary details of the endorsement deal, including what the endorser is expected to do and how they will be compensated for their services.

Here’s a sample endorsement agreement that you can use as a starting point for your own agreement:

[Brand Name] Endorsement Agreement

This endorsement agreement (the “Agreement”) is entered into on [Date] by and between [Brand Name] (“Brand”) and [Endorser Name] (“Endorser”).

1. Scope of Endorsement

The Endorser agrees to endorse and promote the Brand`s products/services as agreed upon by both parties, including but not limited to [list of products/services].

2. Compensation

For their services, the Endorser will receive [insert amount] in compensation. This amount will be paid to the Endorser on a [insert payment schedule] basis.

3. Duration of Agreement

This agreement shall remain in effect for [insert duration of agreement]. Either party may terminate this agreement upon [insert termination notice period] written notice to the other party.

4. Use of Name, Image, and Likeness

By signing this agreement, the Endorser hereby grants the Brand the right to use their name, image, and likeness in connection with the promotion and marketing of the Brand`s products/services.

5. Representations and Warranties

The Endorser represents and warrants that:

– They are the sole owner of all rights in and to their name, image, and likeness;

– They have the right to enter into this agreement and to grant the rights herein; and

– Their endorsement of the Brand`s products/services will not infringe upon any third-party rights.

6. Confidentiality

The Endorser agrees to keep confidential all confidential information received from the Brand as a result of this agreement.

7. Indemnification

The Endorser agrees to indemnify and hold harmless the Brand from any and all claims, damages, expenses, and liabilities, including reasonable attorneys` fees, arising out of any breach of this agreement or the Endorser`s actions in connection with their endorsement of the Brand`s products/services.

8. Governing Law

This agreement shall be governed by and construed in accordance with the laws of the state of [insert state].

9. Entire Agreement

This agreement constitutes the entire agreement between the parties and supersedes all prior agreements and understandings, whether written or oral, between the parties.

10. Signatures

The parties have executed this endorsement agreement as of the date and year first written above.

[Brand Name]


By: [insert signature]

Title: [insert title]

[Endorser Name]


By: [insert signature]

Title: [insert title]

While this is just a sample endorsement agreement, it’s important to work with a legal professional to ensure that your agreement covers all of the necessary details for a successful endorsement deal. By doing so, you can rest assured that your agreement is legally sound and provides both parties with a clear understanding of their rights and obligations.